by Michelle Davis
We included Richard Branson on our "Best Public Speakers" list because of his strong delivery, strategic messaging, vocal variety and stress, motivational style, and stage presence.
Richard Branson is a British billionaire and entrepreneur. In the 1970s he founded the Virgin Group, which today controls more than 400 companies in various fields.
We reviewed Richard Branson deliver a speech during a press briefing. He discusses the launch of Virgin Australia and the benefits of the new terminals, uniforms, airplanes, and all the routes this airline will fly.
What are the main communication takeaways?
Great use of humor
Relatable
Simple language
Nice smile and facial expressions
How could he improve?
Look down less and minimize reading from notes. These tendencies can be perceived as less personable.
Slow down for impact
Use stronger and more connected eye contact
Be mindful of tone. At times, he came across as more arrogant than confident.
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